Why is sponsored content so effective?
Sponsored content works because people love stories. Boulderites don't want to be fed another ad or another spam email. They want to be engaged with your business, they want to know about you and how your business can help them.
Sponsored content works because it gives people a reason to be interested in what you and your business hav to offer. By leveraging the YourBoulder audience, you will grow your reach and engage more customers.
Why are online marketers increasingly turning to sponsored content?
#1 - Sponsored content works. Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher, than the original editorial content.
#2 - Sponsored content fights ad fatigue. Ad fatigue is what happens when the audience gets bored with seeing ads. After a while, they simply stop paying attention. Sponsored content is brand exposure cloaked in editorial content, so they don’t tire out the audience. As long as the content is relevant and interesting, sponsored content engages the audience.
#3 - Consumers know that sponsored content is a form of advertising, but they don’t care! In a recent study at Stanford University, researchers found that sponsored content fools nobody. Consumers are well aware that they are viewing a form of advertising, however sponsored content still has a significant effect on purchase behavior.
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